People are always asking where our name comes from. We sell funky baby clothes so why did we decide to call our online baby boutique Sadie & Frank? And who the heck are Sadie and Frank anyway??
Well, as anyone who runs a business knows, coming up with a brand name is very, very hard! On top of that, we’re an online only business so the name has to be quick and easy to remember… and spell.
We bounced around a lot of ideas – some were ok, most were pretty rubbish, but occasionally we hit on one that we thought was quite good. Hurrah! We thought. But then we’d do a quick Google search and find out that someone else had already got there. Bugger! We ploughed on and eventually came up with a name we loved and that didn’t appear to be used for an online store.
Unfortunately however, some clever clogs also thought it was a gem and had registered the domain name several years ago. Although it’s not so common these days, you used to read about people making a fortune by registering domain names and then selling them on to people who wanted/needed them for their brand. We did toy with the idea of approaching the registered owner but decided to persevere and try to come up with something original.
Eventually we decided on calling our store Sadie & Frank. Why? Well, there are a few reasons:
- We thought using names would give the company a personal feel.
- And retro names are coming back into fashion…
- And it directly links to a girl and a boy so it would be good for our logo and branding …. we can totally picture a baby Sadie and a baby Frank wearing our funky organic baby clothes!
So who are Sadie & Frank?? Contrary to popular belief they are not children, they are actually the names of my grandparents! There – mystery finally solved!
If you have a baby Sadie or a baby Frank - tell us where you got the name from!